Business Coach · Bentonville, AR

Business coaching and consulting that turns your plans into results.

I'm Windy Elstermeier. After 17 years in Walmart leadership, I help CEOs, founders and product brands in Northwest Arkansas pick the right priorities and get them done.

Windy Elstermeier, business coach in Bentonville, Arkansas, speaking into a microphone

2023 Female CEO of the Year · CEO Monthly

Author of MOVE

As seen on & worked with

17 years at Walmart (former employer) · Media features include KNWA / FOX24 and the Good Advice Podcast.

years of Walmart leadership
17+
years of Walmart leadership
associates trained through programs she shaped
2.5M+
associates trained through programs she shaped
companies helped
50+
companies helped
speaking events and trainings
100+
speaking events and trainings
Windy Elstermeier speaking with a microphone during a leadership workshop

Meet Windy

Meet Windy

Windy spent 17 years in Walmart store operations and leadership, where she shaped programs that trained more than 2.5 million associates.

Today she is CEO of Pivotal Solutions and Jane Wick, a bestselling author, Rotary leader and executive coach to CEOs and founders.

Her style is practical and direct: fewer priorities, clear owners and a weekly rhythm that gets things finished.

  • 17 years in Walmart leadership
  • Author of MOVE — international bestseller
  • 2023 Female CEO of the Year · CEO Monthly
Meet Windy

How we help businesses grow

Real engagements. Client names stay private until a client approves sharing — here's what we worked on, where it stands, and what changed.

Fractional COO · 2026 (ongoing)

Online mental-health platform

Challenge

A growing subscription business with paid ads, an affiliate program, an outside development team and a content library — and no single operating rhythm tying them together.

  • ImplementedA weekly business review with one agenda and clear owners for every action
  • ImplementedA simplified KPI dashboard focused on revenue, ad spend and churn
  • ImplementedTargeted affiliate partner outreach and a finalized marketing-asset kit for active partners
  • ImplementedA knowledge-base content process with SEO rules (no keyword stuffing) and internal linking
  • In progressA launch marketing plan for a new program
  • In progressSubscriber-retention email flows

Outcome

Decisions now happen in one weekly rhythm, with owners and follow-ups visible to the whole team.

Growth strategy coaching · May–July 2026 · Completed

Leadership & talent consultancy

Challenge

Great expertise, but offers that were hard to explain, networking spread too thin, and growth goals without a weekly system behind them.

  • ImplementedPackaged services clients can understand at a glance — three clear offers for leadership teams
  • ImplementedA forwardable referral email template and a target-contact list
  • ImplementedA client scorecard to track relationships and follow-ups
  • ImplementedA weekly operating rhythm for pipeline and business development
  • ImplementedA focused event and referral follow-up strategy

Outcome

A packaged offer set and a weekly growth routine the team adopted.

Volunteer mentor & workshop leader · 2024–2025 · Completed

EforAll Northwest Arkansas

Challenge

Early-stage entrepreneurs who need clear goals and practical next steps.

  • ImplementedGoal-setting workshops for entrepreneur cohorts
  • ImplementedOne-to-one mentoring
  • ImplementedGraduation keynote (Spring 2025)

Outcome

Founders leave with goals they can act on the following week.

Client names are shared only with permission. Stories describe the work and its status; we don't publish client financials.

The MOVE Framework

The four-step method from Windy's book, used in every coaching and consulting engagement.

How MOVE works
  1. M

    Map

    Get honest about where the business is and where it needs to go.

  2. O

    Organize

    Choose the few priorities that matter and give each one an owner.

  3. V

    Validate

    Test the plan with real numbers and real customers before you scale it.

  4. E

    Execute & Elevate

    Run a weekly rhythm that gets the work done, then raise the bar.

Keynote speaker in Arkansas

The Confidence to Lead: No Title Required

Windy's signature keynote shows every person in the room how to lead from where they stand. She also delivers leadership training and half-day workshops for teams.

Explore speaking

Local to Northwest Arkansas

Serving Bentonville, Rogers, Springdale, Fayetteville, Bella Vista and all of Northwest Arkansas — and clients nationwide by video.

Questions people ask

What does a business coach in Bentonville actually do?

I help owners and leadership teams decide what matters most, turn it into a simple plan, and keep a weekly rhythm so it gets done. Most clients meet with me weekly or every other week.

Business coach or business consultant — which do I need?

Coaching builds the leader; consulting builds the plan. Most of my clients need some of both, so one engagement usually covers both.

Do you only work with businesses in Northwest Arkansas?

No. I work in person across Bentonville, Rogers, Springdale, Fayetteville and Bella Vista, and by video with clients anywhere in the U.S.

How does the first call work?

It's a free 30-minute call. You tell me what's going on and what you want to fix in the next 90 days, and I'll tell you honestly whether I can help.

Do you speak at conferences and company events?

Yes. My signature keynote is "The Confidence to Lead: No Title Required," and I also run half-day leadership workshops. See the Speaking page or the Knowledge Base for planning tips.

Ready for your next move?

One confidential 30-minute call. We listen first, then agree on your next step.

Book a free 30-minute call