Fractional COO · 2026 (ongoing)
Online mental-health platform
Challenge
A growing subscription business with paid ads, an affiliate program, an outside development team and a content library — and no single operating rhythm tying them together.
- ImplementedA weekly business review with one agenda and clear owners for every action
- ImplementedA simplified KPI dashboard focused on revenue, ad spend and churn
- ImplementedTargeted affiliate partner outreach and a finalized marketing-asset kit for active partners
- ImplementedA knowledge-base content process with SEO rules (no keyword stuffing) and internal linking
- In progressA launch marketing plan for a new program
- In progressSubscriber-retention email flows
Outcome
Decisions now happen in one weekly rhythm, with owners and follow-ups visible to the whole team.